Loyalty and Reward Programs

Are you a “High Roller”? Do you make a lot of online bingo or gaming deposits? Do you wager a lot of cash on each game that you play? Do you always play at the same bingo or casino game? Are you given the royal treatment at any of the gaming sites that you play at? If you are considered a “high roller” or a “VIP” you should be treated with a red carpet, champagne, flowers and yea, even some chocolate but are you?

With the ever increasing popularity of online gaming, many bingo and casino games are trying to hold onto their players and depositors. The survival of the fittest, so to speak. If an online site has a large database of returning players, it is likely a very profitable site. The name of the game is to make money and in order to make money; you need players to be depositing their hard earned money. How does an online bingo or casino site maintain their players? Loyalty and VIP treatment is the key to success.

I recently did some research on the internet with the intent of learning more about loyalty and VIP treatment of casino and online bingo players. I have always felt that maintaining customers is the key to success in any business but with online gaming, how do they keep their players interested and returning to their online site day after day after day. Many online sites have implemented a reward system for their returning customers but some others have found different ways to give to their players.

A loyalty based program for online bingo and other gaming sites is growing in popularity. This program is devised to reward redepositors for their monetary deposits. Often times, the loyalty is based on the total amount of dollars you have deposited into the site since the inception of your account. Below you will find a few different loyalty programs that I have found during my research.

Bingo Site A

Loyalty reward levels based on total deposits to date and are above all promotional deposit bonuses.

Level 1 – total deposits $0.00 - $200.00 receive 20% deposit bonus on all deposits

Level 2 – total deposits $201.00 - $400.00 receive 25% deposit bonus on all deposits

Level 3 – total deposits $401.00 - $750.00 receive 35% deposit bonus on all deposits

Level 4 – total deposits $751.00 - $1000.00 receive 50% deposit bonus on all deposits

Level 5 – total deposits $1001.00 - $2000.00 receive 75% deposit bonus on all deposits

Level 6 – total deposits in excess of $2001.00 receive 100% deposit bonus on all deposits.

You will maintain your loyalty level forever once you have reached a certain level.

Bingo Site B

VIP Levels

Silver Level - All players that have deposited over $1000.00 in the past 3 months will receive 100% deposit bonus on all deposits

Gold Level – All players that have deposited over $1500.00 in the past 3 months will receive 150% deposit bonus on all deposits

Platinum Level – All players that have deposited over $2000.00 in the past 3 months will receive 200% deposit bonus on all deposits.

Any player that has not deposited in excess of $1000.00 in the past 3 months will receive a 50% matching deposit bonus on all deposits.

Bingo Site C

Loyalty rewards

Deposit $20-$50.00 receive 50% matching deposit bonus

Deposit $50.01 - $75.00 receive 75% matching deposit bonus

Deposit $75.01 - $100.00 receive 100% matching deposit bonus

Deposit $101.00 and above and receive 150% matching deposit bonus

Bingo Site D

Loyalty Program

All deposits each month will pay a return of 10% at the start of the next month. Example – Deposit a total of $1000.00 between 9/1 and 9/30 and on 10/1 receive 10% cash back in the amount of $100.00 cash. This is in addition to regular matching deposit bonuses.

Bingo Site E

Loyalty Program

Earn $1.00 per $10.00 spent on bingo. Once you have reached 25.00 in earned loyalty dollars, just simply click below to convert them into cash in your online bingo account.

Bingo Site D

Reward Program

Every bingo card you purchase will reap you reward dollars to be used in our Free Prize Room. Depending on the value of the bingo card will determine how many points you will earn. Once a day, the Prize Room will be open for your gaming pleasure to spend your points in. Prizes will vary from $10.00 games - $100.00 games.

As you can see above, there are a variety of loyalty and reward programs for online bingo and gaming sites. The loyalty programs are usually in place to reward the returning depositor and to keep them from straying away from their site. Most loyalty rewards are given in addition to ongoing promotional deposit bonuses as well so the bonuses will surely add up.

Another concept that most online bingo sites are using now is the idea that higher card prices with higher prizes will bring in the higher depositors (High Rollers) to play. Most high rollers are looking for the big prize each and every game. By offering bingo halls where cards will cost $.50 - $2.00 as opposed to $.05-$.25, the prizes will inflate at a greater speed with less competition. This concept has higher rollers returning more frequently to play.

I feel that rewarding your client base for their loyalty is truly an important tool in the industry. Without reward, the player just has to search the internet to find a better deal.